(She named the bar after her mom.) There’s even a highlights section devoted to parents on Joyface’s Instagram. Stevie Wonder, ABBA, KC and the Sunshine Band, smatterings of Madonna-music like that, Shorr says, “allows people of all ages to all hang out together.” Her commitment to age-inclusivity is real. “I want it to feel like a ‘70s living room basement, not like a bar. Shorr says interior designer Elizabeth Ingram took her vision (“I want to open a place that only plays disco and oldies,” Shorr recalls telling Ingram. “For me personally, it was always first about the music,” says Jen Shorr, owner of Joyface, which she describes as a disco or, alternatively, a bar with dancing in New York’s East Village. (See: the Burt Reynolds painting over the fireplace at the new Good Night John Boy.) They’re less about evoking a simpler time than about having a good time with fellow patrons who have all agreed (in the form of dress codes, playlists or general attitude) to commit to the bit.įor some bar owners, the appeal of the ’70s is the design for others, it’s the camp. What these places share beyond a warm- some might say ugly -color palette is, at least aspirationally, a feeling of actual warmth. Petersburg, Florida and, most recently, Chicago. Cleveland is also the home to Good Night John Boy, the original location of a chain of 1970s-themed bars that’s since expanded to Columbus, Ohio St. Then there’s Pins & Needles outside Cleveland, “a 70s time capsule,” which opened in the basement of a bowling alley last summer. This past winter saw the openings of The Let’s Go! in Los Angeles, a glam, Italian-style club that’s more discoteca than grandparent’s rec room, and Nowhere Lounge just north of Buffalo, New York, a neighborhood bar with a distinctive, handcrafted feel. If there’s a dance floor, it’s inhibition-free. The seats are comfortable, the lighting is moody. The drinks may not be trendy, but they’re unfussy and satisfying. They invite you to come in and stay a while. The experience economy is booming, and the inviting, unpretentious vibe of ’70s bars offers a widely accessible, low-stakes slice of that pie. And it’s the second part of that equation that explains the popularity of places like these at a moment like this. No, a ’70s-style bar is one part décor, one part vibe. Wood veneer paneling? A statement, for sure, but not necessarily limited to the malaise era. Disco ball? That’s the Nike Swoosh of nightlife-ubiquitous enough it acts as a neutral. Of course, there’s no one thing that defines a 1970s-inspired bar. Maybe you’ve noticed an uptick in checkered floors underfoot, or spied patterned wallpaper in shades of brown, burnt orange and harvest gold? Perhaps you’ve felt the bouncy creak of a rattan chair or basked in the warm glow of a biomorphic lamp. While most of the cocktail world has its sights set on the future, creating, for instance, bars that double as laboratories, there’s a segment of modern nightlife that is looking backward instead of forward for inspiration.
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